LABATT WEBSITE PRIVACY COMMITMENT
date of birth to confirm that you are of legal drinking age in your province or territory of residence.
name and contact information, including address (for example, to qualify you for a contest which may be open only to residents of certain provinces), telephone number and e-mail or text-messaging address (for example, to notify you if you have won a contest).
other information you may provide, such as your gender, interests and your opinions (for example, your beer brand preferences) in order for Labatt to bring to you promotions, events, products and services in which we believe you would be most interested.
credit card information (when we offer products which may be purchased by credit card).
If you consent Labatt will also collect and use your personal information as described below in "Tailored Communications and Advertising Policy"
Every computer on the Internet has a unique address called an Internet Protocol ("IP" Address). An IP address is just like a telephone number in that it is a long string of numbers. IP addresses are automatically assigned to all Internet users by their Internet Service Providers (ISP). However, since it would be difficult to remember everyone's IP address, the Internet allows you to type in an easy to remember name, i.e. a domain name or e-mail address which corresponds to the IP address. So, instead of typing 220.127.116.11.89, you can use labatt.com. And other Internet users contact you by using your e-mail or domain name address instead of your IP address.
We use "cookies", a common Internet technology which provides you with tailored navigation and content on the relevant corporate or brand (e.g. www.budweiser.ca, www.labatt.com, etc.) website based on your navigation history and preferences. Cookies may be sent to your browser's temporary memory system to assist you in navigating during a particular session only. Or a cookie can be sent to your hard drive in order to serve you better when you return to the website (for example to recognize you when you return to the website or when you visit another website, to save your password and to offer you customized content we believe will be of interest to you). You can set your browser to notify you when you receive a cookie giving you the opportunity to accept or to refuse it. See "Help" in your browser. Deleting or not accepting cookies will not prevent you from accessing this website or participating on the website. However, if you do not employ the technology your navigation may be less convenient or personalized given the purposes for cookies.
By reviewing your navigation habits on our website and other websites, and the personal information you provide or that we may collect from other sources, we have a better understanding of your preferences, needs and interests. We can then develop a customized profile for you in order to provide you with the optimum site experience, to serve you advertisements that are tailored to your interests, and to contact you about products, events, promotions and services in which we believe you would be most interested.
Network Advertising Initiative: http://www.networkadvertising.org/choices/
Digital Advertising Alliance: http://www.aboutads.info/choices/
If you choose to purchase products or services that require a credit card, Labatt and third party credit card processors will collect and use your credit card information to process the transaction you have made on this website. For your protection, we do not maintain credit card information on file subsequent to transaction processing. This means that for subsequent transactions, you will be required to re-enter your credit card information.
We may ask you to create a password to which we will have access. This is for your protection to protect against error and fraud and to verify your identity.
Labatt takes reasonable security measures (physical, organizational and technological) to safeguard personal information against loss or theft, or unauthorized access, use, disclosure, copying or modification. However, the Internet is not a secure medium. If you choose to communicate with us online, the privacy of your communications and personal information can never be guaranteed. Labatt has no control over the practices of others (for example, websites to which this website is linked; people who misrepresent themselves as you or someone else).
We cannot assume any responsibility for the privacy practices for websites (other than Labatt websites) to which this website is linked. You should review the privacy policies of all websites (including those of other Labatt sites) to which this site may be linked.
Labatt collects personal information directly from you, including your name, contact information, date of birth and expressed preferences and opinions (e.g. beer brand preference). Labatt may also collect information about you based on your visits and interactions on our website or other websites (see Traffic Patterns and Cookies, Your Customized Profile and Third Party Advertising Networks above).If you consent, we may also collect information about you from third party websites, such as social networking sites, where you are a registered user. For example, we may share a cryptographic hash of your e-mail address with a third party website or service provider (by using the hashing process, your e-mail address is never disclosed to the third party). If the hashed e-mail address from Labatt matches the hashed e-mail address from the third party website, the third party identifies you as part of a group of individuals to whom Labatt ads should be served on its website. The third party or service provider may also return certain information about you to us, which is obtained from your profile on the third party site (such as your age range, interests, gender and location: for example, male, age 25 to 35, from Thunder Bay) as well as your social network ID, if applicable. We use this information to develop a customized profile about you in order to serve you tailored advertising when you visit third party sites, to provide you with the optimum site experience when you visit our site and to contact you about products, events, promotions and services in which we believe you would be most interested.
Last Updated: September 2013
Copyright 2014: Labatt Breweries of Canada LP, 207 Queens Quay West, Suite 299, Toronto, Ontario M5J 1A7 Canada