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Sales Trainee Program (STP)

Of course our sales organization includes our field reps (who sell our leading brands into retail accounts, bars and restaurants across the country) but that barely scratches the surface. Opportunities include roles in forecasting, trade marketing, business and wholesaler development, pricing and promotion analysis and key account management; it’s the strategic side of how we sell our beer. Sales are the backbone of our company—we work hard to get our product in the hands of every one of our target consumers… of legal drinking age of course.

Training Overview

This program gives you the chance to learn about the diversity of challenges and opportunities within sales. You’ll spend time at one of our wholesalers, riding with sales reps, delivering beer off the back of a truck and building creative displays in retail accounts. You’ll also learn from leaders in both our region sales offices and national office in Toronto. And by the end of the program you’ll know how we sell our beer from start to finish.

Typical 1st Positions:

Sales Rep, Analyst, Coordinator 

Click here to find out the recruitment dates Labatt will be on your campus.